7 12, 2016

How to Sort Patients by Feedback, Date, Rating etc

This post shows you how to “sort” your customer list in  MagicRating.com using the “Column Titles” as well as the “Filter” option available in the customer dashboard.

1) Log into your MagicRating.com account.

2) Click on the Business you would like to sort.

select a business magicrating

3) Click on the column title to sort in ascending to descending order.

4) Click the “Filter” button to reveal additional sorting options if needed.

7 12, 2016

How to Search for a Patient

This post shows you how to “search” for a specific customer in MagicRating.com

1) Log into your MagicRating.com account

2) Click on the Business you would like to search for the customer.

select a business magicrating

3) Start entering the name into the “search customers” box. You only need to enter the first few letters of a name and the MagicRating ” instant live search” will narrow done the selection of matching names.

7 12, 2016

How To Create And Use Labels In MagicRating

This post shows you how to group Businesses by creating “Labels” in MagicRating.com

“Labels” allow you to organize your businesses locations into meaningful groups. This allows you to easily manage tens, hundreds, or even thousands of business locations in the MagicRating Business Dashboard and get summary statistics on each the groups too.

OPTION 1 – Creating New Labels

1) Log into your MagicRating.com account

2) Click the “Labels” button

3) Click the “Create New” link to set up a new Label.

4) Click on the checkbox next to your Businesses and assign the Label to your selected Businesses

OPTION 2 – Creating new Instant-Labels (aka creating Labels on-the-fly)

1) Log into your MagicRating.com account

2) Click the checkbox next to your desired businesses you want to group as a Label.

3) Enter your desired label name into the “Label as:” text box.

7 12, 2016

Increasing Online Review Conversions

This post provides tips on how to increase the click-through conversion for your customers to leave online reviews using MagicRating.com

Tip #1 – Ask for “Rating Only” in your Feedback Request Form

Data shows that a customer is more likely to write a review on an online review site if he/she has not yet been asked to provide written feedback. A complete Tutorial on asking for rating only can be found here.

Tip #2 – Include Social Links and Online Review Links in the “Thank You” Email

Including your Online Review Links in your email gives your customers more than one opportunity to leave you reviews online. A complete Tutorial on adding links to emails can be found here.

Pro-Tip: If you are confident in your business and customer happiness, you can also include the online review links right away in the feedback request email. This will not trigger any filtering based on the NPS score (meaning all customers will see the links) but it will increase the online review conversion.

Tip #3 – Have a compelling subject line and customize your email text

Increasing the overall open rate of your feedback request emails also increases your chance of online reviews. Make sure to customize the email templates within MagicRating. A complete Tutorial on customizing the Email Templates can be found here.

Tip #4 – Offer an “Easy” Review choice.

MagicRating allows you to choose from a large variety of online review sites. Plus you can also add your own custom links. We highly recommend to choose only a small amount of review links to be included in your Forms and Emails. If you have very industry specific links listed make sure to include at least one “easy” choice such as Facebook. A complete tutorial on setting up online review links can be found here.

Tip #5 – Load your old and existing customers into MagicRating

Don’t just limit yourself to new customers. Go back and add existing and old customers into MagicRating. You will be surprised by the amount of additional reviews you can collect. Tutorial: You can add your customers manually or you can upload a Spreadsheet or CSV file.

Tip #6 – Change the Threshold of what is considered Positive Feedback

Change the threshold of what is considered Negative and Positive Feedback. Customers leaving you an NPS score of 6 or 7 may still leave you a positive online review  A complete Tutorial on setting the threshold can be found here.

Tip #7 – Set realistic expectations

It’s a long term numbers game. You need to think about this as an ongoing process over 3 or 4 years. Also you need to realize that every person that communicates directly with you is one less person that might leave a bad review out there on the web.

On average we see about 40% of the email sent opened, about 16% of the users give feedback and about 4% go through to the review sites.

More in some industries and less in others.

For example the average insurance agent in the US has less than 1 review. So in most markets it doesn’t take very many to stand out.

Tutorial: MagicRating has review monitoring and customer happiness dashboards  build in.

Tip #8 – Upload a high quality company logo and feedback page banner. Adding a high quality logo and banner will drastically improve the look and feel of your feedback request email as well as feedback page. Do not skip this step. Good looking pages and emails will convert better.

Tip #9 – Test, Test, Test Try different email body text and title variations to see if you can improve conversions.  A complete Tutorial on customizing the Email Templates can be found here.

7 12, 2016

Increasing Review Counts

This post provides tips on how to increase review counts using MagicRating.com

Tip #1 – Subject Line

This is the critical first step in the funnel. If your email doesn’t get opened then you can’t get your clients into a review funnel. A great subject will be compelling. A complete Tutorial on customizing the Email Templates can be found here.

Tip #2 – A/B Testing Your Subject Line

A/B testing of your subject line is a worthwhile activity to see which creates more responses. To do so, switch the Communications Method: from Automatic to Manual to send out a group of emails with a unique headline and see which results in increased feedback. The larger your test group is, the more accurate your results will be. A complete Tutorial on customizing the Email Templates can be found here.

Tip #3 – Email Text

Let your clients know exactly what to expect about what you are asking them to do. It is against FCC guidelines to incent them with coupons or offers but often just asking them to do it as a favor to help you improve can be motivating. A complete Tutorial on customizing the Email Templates can be found here.

Tip #4 – Removing Friction

Sometimes giving the client less to do will increase their willingness to leave you a review. Try the ratings only setting. A complete Tutorial on asking for rating only can be found here.

Tip #5 – Selection of Review Sites.

Both Yelp and Google have high barriers to leaving a review. Selecting a site that is more accessible might increase the number of folks that will leave a review. A review at Facebook or Citysearch is infinitely more valuable than no review and everybody has a Facebook login that will work at either site. Our research shows that Facebook has become the world’s second most popular review site behind Google and ahead of Yelp. It is particularly popular with women. A complete tutorial on setting up online review links can be found here.

Tip #6 – Follow up Email.

Be sure that if you are using the automatic communication method that the box is checked for an automatic follow up email to be sent after three days. A complete tutorial on how to set and change the communication method can be found here.

Tip #6 – Targeting Specific Subsets of Users.

It is possible using the search function to identify GMail users. It might make sense to manually push a targeted email to those users and limit their review site choices to just Google to help increase your reviews at Google.

Tip #7 – Manual Feedback Pushes. MagicRating is designed to automate every step of the process. However you might want to consider if and when doing a manual override of the system might make sense. Currently the system can be set to send an email and a follow up email 3 days later. If that has not elicited a response try rewriting your email and do a manual push 20-30 days after the initial automated send. A complete tutorial on how to set and change the communication method can be found here.

Tip #8 – Reducing the Positive Feedback Page Threshold for Reviews.

If you ask more of your customers for reviews you increase the chances of getting a review A complete tutorial on how to change the Feedback Threshold can be found here.

Tip #9 – Set the Positive Feedback Page Threshold to Zero.

This seems risky but recent tests have shown that when combined with a compelling email explaining exactly what the user would expect in terms of feedback and reviews led to a significant increase in the number of reviews. Our stats show that roughly 95% of all feedback is overwhelmingly positive and another 2.5% is neutral. That means the chance of someone leaving you bad feedback AND a bad review is less than 2.5%. A risk well worth taking. A complete tutorial on how to change the Feedback Threshold can be found here.

Tip #10 – Upload a High Quality Company Logo and Feedback Page Banner.

Adding a high quality logo and banner will drastically improve the look and feel of your feedback request email as well as feedback page. Do not skip this step. Good looking pages and emails will convert better.